In yesterday’s post on Marvel, I talked about the global problems that have gone on for a long time that have consequently torpedoed the comic book industry over decades. Disney is either complacent in this or they are pushing this decline of this division, which can only be described as a complete business failure. It doesn’t make sense at all from a rational economic mindset. The only place it does make sense is in the bizarre emotions of social justice warriors. Like science fiction publishing, like the convention scene that decided I’m not welcome, the exact same issue plagues Marvel to where they can’t make rational decisions.
Marvel has a diversity problem.
In that they have none in terms of diversity of thought. They are a pure social justice propaganda arm. This is dangerous when it comes to creating art, as if you have everyone thinking in lockstep, unable to get outside the box, you’ll have creative stagnation. More than that, when you turn children’s adventure fiction into adult message browbeating, you lose any semblance of fun that a product formerly had. It’s no wonder that sales have dropped by about half, when they have an entire writing core of every single one of their monthly writers hell-bent on a crusade of alienating half of the country in some social engineering through comics. I don’t exaggerate my numbers either, and I did some leg work for you all so you might better make educated purchases, or lack thereof, of Marvel Comics.
Just looking on the comics rack, you can see where Marvel has decided to make a foolish stand. No sane person would go and buy these comics anymore, there’s nothing of value there. All they have left is legacy purchasers who have made such a habit of picking them up that they can’t drop it. Even those have been dwindling because Marvel’s taken their political nonsense to more of an extreme than Tor Books or Hollywood itself. Stories themselves don’t exist in a vacuum, however, it stems from their editorial and who they hire to write, which are no longer the brightest creative minds, but SJWs who yell the loudest and who purposefully virtue signal at every turn.
According to marvel.com, there are 18 writers on the current releases. I went through each and every one of their twitter accounts to give you a summary of where they spend their time on social media in terms of politics. I don’t mind people getting political occasionally, or even necessarily holding left wing views, but when it’s constant beating the drum of anger and hate, that’s what makes an SJW, and that’s where one needs to stay away (and is a primary reason for Marvel’s steep sales decline in recent years). Here’s a brief summary of the writers’ twitter feeds, as I’ve gone through all of them for you:
Mike Costa – Constant Anti-Trump posts.
Jason Aaron – Anti-Trump, has #resist greenpeace retweet from inauguration. However, he doesn’t post politically very often, not pushing some anger crusade all the time.
Brian Michael Bendis – Anti-Trump posts, but posts so much it’s not a large percentage of his tweets.
Cullen Bunn – Rabid anti-Trump.
Becky Cloonan – a couple of snarky anti-Trump posts pre-election, but no political posts since. From the feeds, appears to be the sanest of the Marvel staff.
Gerry Duggan – Constant Anti-Trump posts, retweets Bernie (he can still win!).
Al Ewing – British, and doesn’t seem to post a lot of American politics, but very heavily steeped in globalism in immigration “rights” in his posts. Anti-Western civilization.
Roxanne Gay – Constant rants about feminism, anti-Trump posts.
Zac Gorman – Complains about Republicans as “joke”, but only one recent post as such. Low percentage of political tweets.
Derek Landy – Anti-Trump, not overwhelming in political posts. Mostly sticks to posts about writing.
Kate Leth – Regular anti-Trump posts. Constant complaints about some boogeyman “privilege”, rambles at racist, sexist, etc., “white dudes”. Rants about queer issues.
Stuart Moore – Regular posts anti-republican, anti-Trump.
Greg Pak – Complains about “representation” of different races. Lots of anti-Trump posts.
Dan Slott – Anti-trump rants all the time.
Charles Soule – Constant anti-trump rants.
Nick Spencer – Rants about trump/republicans and calls anyone who disagrees with him flat out evil.
G.Willow Wilson – “Muslim” Ms. Marvel writer, rants anti-Trump posts all the time.
Chip Zdarksy – Constant anti-Trump posts.
UPDATE 3/22/17: Found another crop of Marvel writers: http://delarroz.com/?p=687 still batting 1000%. Looks like blackballing is real as the sample size becomes far less coincidental.
18/18 Marvel writers, 100%, are extreme left wing ideologues who hate half of the country, have nothing nice to say about the USA or its president ever. While the severity of how often they post this garbage varies, the message is always the same. That is crazy. It speaks to the fact that there absolutely is blackballing for “wrongthink” going on in comics publishing, that it’s so far extreme it’s unbelievable, and that these companies have litmus tests for their stories. The writers take to twitter constantly to shake fists at average Americans (who are their customers and readers, I must stress again) and have turned their pamphlets into Lyndon LaRouche fliers instead of optimistic superhero stories they should be. They have zero diversity, and most of these writers wouldn’t actually even TOLERATE someone thinking differently than them.
This is why your sales are in the toilet, Axel Alonso (Editor in chief). If you can’t even bring yourself to get one dissenting voice on your staff to go “heeeeey maybe we shouldn’t, in every single book we publish, stick middle fingers up at our overwhelmingly primary audience of 18-35 year old white males who buy comics, as about 2/3 of them voted in a way that is contrary to the social narratives we’re pushing.” Instead, they foolishly double down and tell that audience they aren’t wanted, that they’re overrepresented and that they want a different audience.
Here’s the problem: that different audience isn’t showing up to buy your comics. They’re not going to show up to buy your comics.
Seriously. My wife isn’t going to walk into a store and go “ooh, Iron Man” because Iron Man is now a thirteen year old girl. She still isn’t interested. She may read a Terry Moore comic, but won’t stop for a second to look at this virtue signal. That type of story, that character brand speaks to male action adventure readership. Muslims, similarly, aren’t going to flock to Ms. Marvel in droves. They think American pop-culture is evil, and still will regardless of if you install foot baths in your offices in NY. Morevoer, I, your long time audience who used to spend $50-100 a month on your line for over 20 years (remember me?), am not going to buy a comic for my kid to read that’s pushing anti-American, anti-Christian sentiment. Why would I fill my kid’s brain with that? So you lose the next generation as well. You’ve seen the quick boost from the news articles this generates as people rubberneck this kind of content.
It’s one thing to have a female protagonist or one of a different race or whatnot. Characters can be characters. In my book, I have a Female, half-Asian protagonist. I didn’t do so out of any desire for representation or to show that she can be just as physically strong as men. It’s not because of some want for some phantom social justice cause that makes no sense at its core. I did so because that was the character for the story. And that’s what’s missing from Marvel in a nutshell. Beyond the fact that they’re not even trying to create new content but simply “twisting” the old in ways we’ve seen before for some social justice narrative, there’s no characters for the story. The characters are placeholders for virtue signaling through message fiction, and no longer have distinct voices. Peter Parker doesn’t sound like Peter Parker when he’s sitting there fretting about beating up an actual criminal because of their race (seriously, it’s in a bleeding cool preview). Social justice, as we see, is not justice.
Your audience has voted with their dollars. It’s time to change course. Don’t rest on the movie revenue to save your failing industry.
And now a call to action:
Mr. Alonso, I have attempted to reach you multiple times on twitter. I am a Hispanic writer who’s done sci-fi, comics, AND I’m Trump supporter, but most importantly I’ve been influenced by the action/adventure stories of Stan Lee, Edgar Rice Burroughs and others through the #PulpRevolution and Appendix N, which is the kind of content by which Marvel desperately needs an injection. Moreover, I hail from UC Berkeley’s Haas School of Business, one of the most prestigious business programs in the world. I understand business and marketing and how this works, and why your course isn’t working. ComicBookResources.com wrote about my work: “the kind of stuff that made me fall in love with early Marvel comics”. You can’t get more diverse than that or more qualified than that. You NEED that on your staff. Bring me in. I can help. I’m always available to chat.
Meanwhile – there’s levels of good and bad here. A lot of people want to buy Marvel comics because they love that universe. Here’s the worst offenders and the best of the current writing staff easily organized so you can make educated choices in reading:
The Worst: Dan Slott, Nick Spencer, Kate Leth, Roxanne Gay
The best: Jason Aaron (Star Wars), Becky Cloonan (Punisher), Derek Landy (Secret Empire)