Bob Iger’s Disney Has 99 Problems, But Positive Messages Ain’t One

Did the penny finally drop at Disney after their recent box office failures, or is Bob Iger gas-lighting an unsuspecting public? Last week Disney CEO, Bob Iger, said that “creators at Disney have lost sight of what their jobs should be, entertain first, not messages” and added that “stories infused with ‘positive messages for the world’ can be great but that it shouldn’t be the primary job”.

To be blunt, Disney has 99 problems, but positive messages ain’t one. Iger’s framing of “positive messages over entertainment” as the culprit is rather disingenuous. If he was honest, he would criticize the nature of the messages instead of criticizing messaging over entertainment.

No one outside those who virtue signal to the LGBTQ community believes that pushing a gay agenda is a positive message for the world. Claiming “men are bumbling fools and lost without strong independent women” as a narrative is only positive if your goal is to sow discontent among the the sexes. Most normal people recognize that those messages are subversive, even if they only do so on a subconscious level (ever got that feeling that something is not right while watching a movie or TV show, but you can’t quite put your finger on it?).

Considering Disney’s string of woke box office duds, Lightyear, Strange World, The Little Mermaid, The Haunted Mansion, Indiana Jones and the Dial of Destiny, and The Marvels, Iger desperately needed to do damage control. Even these large corporations with a seemingly endless supply of money need to make a profit at some point. Iger is signaling to Disney creators – tone down the messaging (as opposed to change the nature of the messaging).

Iger is also sending a message to consumers. Iger’s statement is dressed up as accepting culpability. But it is culpability for something that Disney hasn’t done, namely, infusing stories with positive messages. Iger subtly blames these failures on consumers for not liking Disney’s “positive messages.” Shifting blame is classic boomer-fu, but this is more than just Iger being a narcissistic boomer. This is gas-lighting consumers into doubting themselves for snubbing Disney’s infused with “positive messages for the world” entertainment. He is asking consumers why they don’t like Disney’s positive messages when these so-called “positive messages” are degenerate and subversive.

Don’t get your hopes up for those looking forward to better Disney movies, comics, and TV series in the future in light of Iger’s statement. The messaging may be toned down, and perhaps you’ll find it more digestible, but the toned-down messaging will still be the same – degenerate and subversive because evil is at the heart of Disney.

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