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Sweet Baby Inc. CEO Kim Belair Speech Urged Employees To “Terrify” Video Game Companies If They “Don’t Give You What They Want”

March 5, 2024 by Jack Dunn 13 Comments

CEO of terrorist tactics, Kim Belair

Sweet Baby Inc. CEO Kim Belair makes it clear the purpose is to forget about gamers entirely and terrorize video game companies in a statement found on Twitter / X. It highlights their entire philosophy in a way which shows they shouldn’t be involved in any productions.

Sweet Baby Inc. garnered attention due to its involvement with the latest Rocksteady game, Suicide Squad: Kill the Justice League. Much of the game’s content was criticized for its lack of respect towards the source material. The company has been associated with several other controversial games, including Starfield, Forspoken, Gotham Knights, Spiderman 2, and the reboot of Saints Row, which led to the closure of its development studio, Volition. A Steam user, Kabrutus, created a Steam Curator list titled “Sweet Baby Inc detected” which list tracks the games that Sweet Baby Inc is involved in and does not recommend them to followers.

Subsequently, an employee of Sweet Baby Inc, Chris Kindred, made attempts to have Kabrutus and his Steam Curator list, titled “Sweet Baby Inc detected,” removed. Kindred took to X to voice his concerns, stating, “The Steam curator harassment group, Sweet Baby Inc detected, is led by this person, kabrutusrambo. Here’s them trying to be slick so they don’t get reported. Even with the discriminatory language filed off, the group itself still fails the code of conduct.” Kindred then urged others to report the group, saying, “Anyway, report the group,” and concluded with, “And report the creator since he loves his account so much.”

Sweet Baby Inc detected
Sweet Baby Inc detected

RELATED: Asmongold Trashes Sweet Baby Inc. Bullying Tactics In Wake Of Attempts To Ban Steam Curator ‘Sweet Baby Inc. detected’

Now people have found video clips of the CEO of Sweet Baby Inc, Kim Belair showing that bullying and terrorising tactics is nothing new to Sweet Baby Inc.

Posting a clip from a game developers conference, X user GamesNosh exposed Kim Belair: “The Co-Founder of Sweet Baby Inc Kim Belair proudly explains the method she uses to force bosses at game studios to censor, alter, and “diversify” game projects she feels are problematic – “Terrify them” aka threaten them with the anger of the cancel culture mob.”

The Co-Founder of Sweet Baby Inc Kim Belair proudly explains the method she uses to force bosses at game studios to censor, alter, and "diversify" game projects she feels are problematic – "Terrify them" aka threaten them with the anger of the cancel culture mob. pic.twitter.com/eFJZeKqSZd

— GamesNosh (@GamesNosh) March 4, 2024

RELATED: Steam Curator ‘Sweet Baby Inc. detected’: Meteoric Rise To 100,000 Proves That Gamers Are Fed-Up With Wokeness In Video Games

In the full video clip, Kim Belair makes clear that the Sweet Baby Inc. game dev philosophy is to forget about the core audience, force diversity into games, sneak it in there if necessary, and use terror tactics and threats if you don’t get your way.

Kim Belair said at the conference: “Create moments that are intentionally targeted and designed to create joy in the marginalized. They are going to appreciate this on a level that your core audience won’t, but it doesn’t mean you’re going to exclude your core audience.”

Kim Belair continued: “Also, don’t fall into this trap that I think a lot of people fall into, which is they think, “Okay, don’t worry.” We can include everyone by making this like a single default universal experience that is universally representative. Because usually, like all that means, as it did in the dating example, is that you’re aiming at your core demographic and you’re probably invisibly leaning towards the dominant societal voice, even if you don’t realize it. Um, and if you’re in development and you are part of that dominant voice, you’re like a cis-hetero white dude or just adjacent to that, do not wait until the end to call your consultants. Bring them in at the beginning.”

Kim Belair
Kim Belair CEO of corporate terrorism

RELATED: Chris Kindred of Sweet Baby Inc. Attempts To Cancel A Steam Curator For Revealing Their Video Game Projects

She added: “And instead of asking them, “Hey, is this very racist thing we did very racist or is this deeply offensive thing we did deeply offensive? Are you hurt by it?” Ask them what they want to see. Like, ask them what would thrill them, what would bring them joy. And if you have a team lead, put that request to them very, very early. If you’re a creative working in AAA, which I did for many, many years, put this stuff up to your higher-ups. And if they don’t see the value in what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s going to happen if they don’t give you what you want.”

The statements by Sweet Baby Inc.’s CEO only make matters worse for the company which is already embattled in so many problems from the core audience who don’t want this nonsense in their entertainment.

What do you think of the exposed Sweet Baby Inc. Kim Blair comments? leave a comment and let us know.

NEXT: Conservative Commentator Richard Hanania Says Sydney Sweeney’s Boobs On SNL Proves “Wokeness Is Dead”

Filed Under: Video Games Tagged With: Kim Belair, Sweet Baby Inc, Sweet Baby Inc detected

Reader Interactions

Comments

  1. Nuclear Pyle says

    March 5, 2024 at 8:29 am

    Sorry that you’re headed for the trash bin of History, Sweet Baby.

    Well, no not really. No one is sorry when you cut out cancer.

    Reply
  2. Chuck Jose says

    March 5, 2024 at 8:48 am

    Sweet baby is run by Evil Wokeites who hate Gamers and customers.

    Reply
  3. J. Jonah Jameson says

    March 5, 2024 at 10:46 pm

    Sweet Baby Inc terrifying videogame companies?
    🙂
    🙂
    AH HAHAHAHAHAHAHAHA HAHA!!!🤚🏻😆
    🙂
    AH HAHAHAHAHAHAHAHA HAHA!!!🤚🏻😆
    🙂
    AH HAHAHAHAHAHAHAHA HAHA!!!🤚🏻😆
    😃 YOU SERIOUS?!?!?🤣🤣🤣🤣🤣🤣🤣🤣

    Reply
    • Bryce says

      March 7, 2024 at 11:00 am

      @J. Jonah Jameson

      Triple J spitting facts!

      Reply
  4. Jordie Jordan says

    March 6, 2024 at 12:01 am

    Remember all these demons’ names when they eventually scatter to a new company boycott that as well.

    Reply
  5. Uly says

    March 6, 2024 at 3:47 am

    Monitor and boycott, we need to push back until things are really back to normal (15 yrs ago?) and stay there.

    Reply
  6. JMAA.tv says

    March 6, 2024 at 4:26 am

    “Source: trust me bro”

    Reply
    • Jack Dunn says

      March 6, 2024 at 5:14 am

      Source: The full video which is linked in the article.
      Go cry somewhere else

      Reply
    • frake says

      March 9, 2024 at 8:22 pm

      source. her own fucking mouth dumbass.

      Reply
  7. Adz Haler says

    March 7, 2024 at 3:36 pm

    “Kim Belair, CEO of corporate terrorism.”

    You couldn’t be more correct. I feel like the tide is turning too. More and more often we see woke companies hemorrhaging more and more money, and they’re starting to get tired of it. Like any other trend, the age of DEI will fade into history’s landfill.

    Reply
  8. Patchy says

    March 12, 2024 at 1:15 am

    Yep, blackmailing. It’s the only way those companies would be paying a bunch of nobodies to sabotage their games.

    Reply
  9. Robin says

    March 12, 2024 at 6:48 am

    Hey Kim, let me offer you and your Woke Ass kissing troop some friendly/ Sane advice here because you all seem to be really needing it right about now, especially since I’m already aware about the fight that you guys got yourselves into with the video gaming community, which to be quite honest here, wasn’t a very smart idea to do at all. But, I guess some of your Dumbass minions just couldn’t help themselves with opening their Big/ Stupid gobs and to start spouting their Weak/ woke Bullshit. If I were you guys, I would cut your losses and bow out of this Unnecessary fight that you and your kotaku brethren got themselves into because you all are gonna loose this war and the reason I say this is because you all chose the wrong peoples to Screw with and now your paying the price for your stupid actions

    Reply
  10. Robin says

    March 12, 2024 at 7:10 am

    No one with a Normal/ Sane mind should listen to Kim Belair or her brainwashed-Woke minions because they are a Terrorist/ Consoltation group that enjoys using illegal tactics to strong arm gaming companies into using them to destroy their games with their Garbage Woke crap 💩 and that is the Truth !

    Reply

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