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Solo Brands

Solo Brands’ Marketing Misstep Showcases Snoop Dogg and Misplaced Ambition

January 19, 2024 by Serena Strauss Leave a Comment

Solo Brands, Snoop Dogg, marketing blunder, outdoor community, Vista Outdoor, Rich Krause, CamelBak, outdoor recreation, brand identity, core audience, misguided marketing, outdoor enthusiasts.

The outdoor recreation company Solo Brands recently experienced criticism after releasing a marketing campaign that included Snoop Dogg. The partnership was meant to broaden the company’s appeal, but it ultimately turned off its core customer base. Following the disastrous marketing campaign, former CEO John Merris resigned, and Rich Krause took over as CEO to help […]

Filed Under: Celebrity Tagged With: ads, Snoop Dogg, Solo Brands, viral

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