I’ve always been a big Star Trek fan. I’ve been known at science fiction conventions as dressing up in my screen-authentic Kirk uniform, and have watched every Star Trek series at least twice, some more than that. Naturally, the Abrams film franchise came as a bit of a disappointment to me as it was certainly not the star trek of past– but a caricature, amplifying the “funny” elements of each character, and providing a reference/nostalgia film not unlike the poor remakes of comedies like the Brady Bunch. It was insulting to fans to say the least, and worse when the film Into Darkness was made with a non-sensical plot and bizarre choices like Spock fist-fighting atop a space ship.
Discovery’s launch announcement was clouded with the decision by Paramount to shut down fan films. Fan films had been carrying on the spirit of the original Star Trek, with people pouring in heavy investments into making their own episodes, not taking a profit, and just creating stories that other fans would like. They were getting so many views, and were so successful in their approach, that instead of doing something like monetizing these properties, Paramount went for full shutdown mode to “protect the brand”. Well, what follows is a sad state of devaluing a brand like I’ve rarely seen for a franchise.
Little info came out about ST:D. All we knew was that we would certainly have a strong, female lead — a requirement for any action film these days — and that the show runner said “we’re not sure what level of diversity” she would have. As if nothing mattered but how “diverse” a show looked. This was a bad sign right away because when a program starts talking about this, we as the audience know there’s nothing else being focused on and a poor-quality product is going to be produced that no one wants. See the video game Mass Effect: Andromeda.
Images of the ship came out — a use of something that was designed in the 70s, and it looks aesthetically terrible.
Then the show was delayed. They were supposed to put this out months ago, but CBS was worried about the quality — rightfully so — and so they went back and did some more work. I’m not privy to the internal workings, but I know that delays of this magnitude are rarely a good sign for end products in film.
Comic-Con ran the trailer of the film, and sure enough, what the audience saw was not Star Trek at all, but generic-dark-action-scifi. Like everything that’s come out the last decade, it looked like Game of Thrones in space, or a cheap Battlestar Galactica or Expanse knock off. Fans of all political persuasions scoffed at this — seeing that these creators had no reverence for the original properties by which they took the brand name, and ran with it from there. Don’t even get me started with the needless redesign of the Klingons. Oddly, Fox is putting out a parody show which actually appears more like real Star Trek than this. When the parody show does it better than you — you’ve got big trouble.
Then on Sunday, the actor who plays the captain of the new ship, a character named Lorca (not a great naming job either for that character), made the ultimate PR error. He admitted that the producers of this show don’t care about Star Trek in the least, and in fact, they disregard it. He told an interviewer in the New York daily news:
“I don’t mean to sound irreverent when I say I don’t care about the die-hard Trek fans,” he told us at an event in Los Angeles. “I only ‘don’t care’ about them in the sense that I know they’re all going to watch anyway. I look forward to having the fun of them being outraged, so they can sit up all night and talk about it with each other.”
He’s taking an enterprising approach to the sci-fi franchise.
“It’s ‘Star Trek,’ but not as we know it,” he said. “There are places obviously where they’ve observed canon to do with things like uniforms and badges and stuff, but there are places where the rules of storytelling are reinvented.”
Well, he sounds irreverent in the least, and the most for that matter. The signal is clear that Star Trek fans are not supposed to like this — because this is not star trek. The storytelling is going to be vastly different than Star Trek, which was almost universally hailed as good and innovative, and now is going to be something fans don’t want. So who are these “new fans” they’re planning on capturing? As much as “you’ll watch it no matter what” condescension is there, Star Trek fans are not going to tune in for a couple of reasons: 1. it’s clearly a show that’s going to put a middle finger to what Star Trek is, while using the brand 2. it’s on a paid subscription service that no one’s using, and Star Trek fans are, I’ll be honest here, on the cheap side.
It’s a disaster. Saying this is a disaster. I don’t even know how ST:D recovers. There are no known cures. It sounds like it’d almost be better not to air the show for brand management at this point, and give Star Trek Continues a shoestring budget and let them make money on their own.
It gets worse in the article:
Isaacs says that the new “Star Trek” will be a reflection of our own world, which is something he has a hard time discussing with his own children right now.
Not only do they hate Star Trek, but they are saying this is going to be very heavy-handed, angry, dark political message fiction. Something useless to all of us in these times. The last thing we want in our escapist show about space ships and lasers. The show is about politics, nothing else, not even Star Trek. Dammit, Jim, It’s a sci-fi, not a political propaganda hour.
Who decided to greenlight this?