It’s been a week of crazy cancelations. Make sure to head over to my YouTube channel and watch the video I made on a conservative board game designer who was fired over saying very innocuous things in his own facebook group. No one else is covering that story and it needs to be heard.
But it’s gone one crazier, as now Aunt Jemima pancake syrup is getting removed from stores.
The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”
It’s a classic, one that everyone hunts for in stores because people know that face means good syrup. The brand’s endured for 130 years.
But I guess whatever company this is wants to commit brand suicide and remove people’s positive associations with a black face and name.
The thing is, people go into grocery stories and look for those familiar brand names when they go down the aisles. It’s going to kill sales. But it’s more important for an oats company to virtue signal to nobody so they can get headlines.
The internet has a friendly suggestion: change the name to Aunt Karen.
It makes a lot of sense to me.