The Telegraph Uses Sanrio Hello Kitty Promotional Event To Attack Japanese Culture As “Nazi”

In yet another edition of “Everyone that Disagrees with Me is a Nazi,” the Telegraph’s adherents to Frankfurt’s post-modernism accuse the existence of cuteness for playing a role in infantilizing adults. This all occurs in an article titled The Nazis adored it; the Japanese commercialized it – now we’re all trapped in the cult of cute. The article was supposed to promote the Cute Exhibit’s Sanrio event celebrating Hello Kitty’s 50th anniversary over at the Somerset House in London, but it failed to accomplish that. The only thing it succeeded in doing was enraging the internet with its polarizing headline.

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You might be asking, what do Nazis have to do with this? Well, it just so happens there was an Austrian Zoologist by the name of Konrad Lorenz who pointed out the obvious about the role cuteness plays in biology. This Zoologist later went on to regret his membership in the Nazi Party in a post-WW II world. During the war, he was a front-line medic, and therefore, he likely had no involvement with the events going on in the concentration camps that mainstream journalists like to bring up at nauseam.

Mind you, the only reason this Zoologist’s Nazi status was referenced is to get readers to associate cuteness with the uglier aspects of life. War is a gruesome business. Cuteness is a ghastly deal. The writer even says as much in the first sentence of his concluding paragraph, “But the pursuit of cuteness can be a violent business in its own right.”

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In both the beginning and the end of the article, Mr. Jeffries associates the indulgence of consumerism with man’s domestication. He does so by comparing mankind to dogs through the use of one of Aesop’s fables, The Dog and the Wolf, as seen through the lens of La Fontaine. That’s right! When in doubt, blame capitalism! How predictable!

This completely ignores the reality in which humans live. It is a man who determines his own fate. It is a man who domesticated the dog, and it is a man who decides what he would like to buy. No one is pointing a gun at anyone demanding they purchase a product. Aesop’s tale highlights that as well. One can choose to go without just as easily as one can choose to go along with.

Although consumerism isn’t mentioned outside of the title at the start, it does become relevant midway through the article when Japan is brought up. It’s here where the intended subject of the article appears at last! Hello Kitty’s and Sanrio’s history is used as a cudgel by which Stuart Jeffries bashes the fans of the beloved mascot. Along the way he notes Japan’s tendencies to produce similar phenomena such a Pokemon, the development of Lolita fashion, and 2000’s Gyaru behavioral aesthetics.

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He compares those things to how Western adults indulge in Harry Potter, Marvel, and junk food. He called these people kidults. Throughout the section, Jeffries goes on to tie a previous point about the Islamic State using the cuteness factor present in cats within their propaganda to capitalist “exploitation”. He then connects that to an admission that the Cute Exhibit contained a piece of pro-Ukrainian propaganda on display.

Further along, Jeffries admits that he is prone to cuteness aggression. It’s a behavior in which one is filled with the desire to kill cute things, and here is where it all comes together. Jeffries does not like cute things. He perceives it and any sort of fun as childish. He blames capitalism for why humans have indulged in excess consumerism rather than their lack of responsibilities.

He uses the failed promotional article of Sanrio’s Hello Kitty to vent about all of this while trying to brush it all off as being a result of the power of cuteness. It’s all so contradictory. Why waste your time promoting something you hate? A simple article discussing Hello Kitty’s history without the post-modernist eulogy would’ve been enough.

What do you think of The Telegraph equating Hello Kitty and Japanese culture with Nazism? Leave a comment and let us know.

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