The financial journey of Disney’s Star Wars acquisition has been marked by highs and lows, with recent analysis uncovering a substantial $2.8 billion gap between box office earnings and the initial $4 billion investment in Lucasfilm. This significant deficit, revealed through meticulous examination of financial statements, highlights what fans tired of woke propaganda has been saying these last few years: “Go woke, go broke”.
The acquisition of Lucasfilm in 2012 set the stage for Disney’s ambitious foray into the Star Wars universe. With the green light given for a new trilogy of films and spin-off projects, anticipation was high as Disney embarked on its cinematic journey in a galaxy far, far away.
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The Force Awakens, the inaugural film of the new Star Wars trilogy released in 2015, ignited box office records with a staggering $2.1 billion in global ticket sales. This triumphant start seemed to justify Disney’s hefty investment, prompting the production of spin off movies and sequels to capitalise on the renewed enthusiasm for the Star Wars franchise.
However, as the series progressed, cracks began to appear in the once seemingly invincible armour of the Star Wars juggernaut. Subsequent instalments, including The Last Jedi and The Rise of Skywalker, failed to replicate the box office success of their predecessor, signalling a concerning trend for Disney’s bottom line.
Issues such as tired Hollywood “girl-boss” tropes, race swapping and degenerate LGBTQ ideology stood in stark contrast the gritty, quirky charm of the original films, alienated some fans and contributed to diminishing returns at the box office. Despite efforts to reignite interest in the franchise, including the launch of streaming series like The Mandalorian, Disney found itself grappling with the daunting task of bridging the ever-widening gap between revenue and expenditure.
One strategic move that provided some relief amidst the financial turmoil was Disney’s decision to film Star Wars productions in the UK. By taking advantage of the UK government’s Audio-Visual Expenditure Credit, Disney was able to offset a portion of its production costs, effectively reducing the financial burden associated with film making.
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The success of The Mandalorian, in particular, served as a beacon of hope for Disney’s Star Wars endeavours. The series, with its captivating story line and beloved characters, captured the hearts of audiences worldwide and helped drive subscriptions to the Disney+ streaming platform during a time of global lockdowns.
However, despite these efforts to shore up revenue streams, Disney’s Star Wars ventures have yet to fully justify the monumental investment made in acquiring Lucasfilm. The recent revelation of the $2.8 billion shortfall in box office profits compared to the acquisition cost serves as a stark reminder of the consequences of going full woke.
As Disney navigates the uncertain waters of the entertainment industry, the future of its Star Wars saga remains a topic of intense speculation. While the franchise undoubtedly held immense cultural and commercial value, that value probably have been eroded by wokeness beyond the point of saving. Only time will tell whether Disney’s bold venture into the Star Wars universe will ultimately yield the desired returns on investment.
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Bob Iger and Larry Fink, a antiwhite globalist parasitical match made in hell. Disney is run by sjws intent on message over profit.
Exactly. I just wonder how many of their investors are being misled and many investors are on the bandwagon too.
It’s way worse than $2.8 billion when you factor in the opportunity costs.
Opportunity costs are losses of potential revenue due to Disney Lucasfilms parade of failures. Money you don’t make is money you can’t invest.
If we limit it just Star Wars, the opportunity costs, factoring in the Galactic Cruiser is $20 billion.
True, it might be worth an article on its own. IIRC you have done these type of financial exposes previously over at Arkhaven
Everybody knows that the movies are just big commercials for the toys. Merchandising is where all the Star wars profits come from. Just ask George Lucas that’s how he got rich. You want to find out if Disney’s investment was worth it got to find out the toy sales. Do some actual research instead of just looking at box office mojo and maybe you’ll learn some real information.
From the linked article: “However, buried in the fine print is the revelation that the purchase price of Lucasfilm isn’t even included in the ROI calculation. Instead, it is purely based on the box office performance of Disney’s Star Wars trilogy, its two spinoff movies, merchandise, DVD and Blu Ray sales.
As revealed, the methodology is questionable as Disney based the ROI on the revenue generated by the movies, merchandise, DVDs and Blu Rays rather than the profit they made as it should have done. Using the revenue rather than the profit artificially inflates the result as it doesn’t factor in the costs that Disney had to pay out.
Even this wasn’t enough for the media giant so it also forecast the revenue that it expected the Star Wars movies, merchandise, DVDs and Blu Rays to generate over a ten-year period and based the calculation on that too. In other words, Disney hasn’t actually received the revenue that it used to calculate the return on its investment.”
Financial wizardry won’t save Disney