The Truth About Fighting Big Tech And The Culture War

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Brian Neimeier wrote a blog today about Big Tech, and utilizing their institutions that makes the point far better than I ever could.

Is this a shit state of affairs? Yes. Will cutting ties with the tech oligarchs and publishing exclusively out of a personal web site with a storefront solve the problem? Demonstrably not. That way lies accelerated self-ghettoization and total market exile.

The only realistic approach is to keep using the dominant though converged services while we still can, then make the rubble bounce when we’re banned. Better to use the enemy’s strength against him and get our ideas in front of a mass audience than fall back to a digital Benedict Option.

Hopefully the government, the only people with enough power to take Big Tech down, get the antitrust ball rolling. Indies are already eating oldpub and old comics’ lunch on Amazon and Indeigogo. Imagine what we could do on a level playing field.

Read his full article, look at the chart he produces. These big tech agencies exist because they are monopolies. They control and dominate markets. Unfortunately, we need to use their platform and storefronts in order to survive as independent artists.  I wish it were another way, but sticking it to indies by not supporting their work is only hurting the little guy, not these tech giants.

On that note, consider backing my Patreon. I produce a lot of content from this blog, to Youtube streams, to books, short stories, comics, and all of it takes time. Helping me helps fight the culture war, and you get great value for all the content I offer.

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One thought on “The Truth About Fighting Big Tech And The Culture War

  1. I believe you’re correct as it pertains to Amazon and Kickstarter/IndieGoGo and YouTuube. But as far as Patreon, as I mentioned on Brian’s blog post, you’re making a tactical mistake. Patreon has already shown many cracks and hitching your wagon to it will cause issues for you, maybe sooner than later.

    There is nothing about the subscription model that you can’t do yourself without programming. The nature of subscriptions has many benefits beyond what Patreon can offer. But there are other considerations–do you also sell direct? Are you an Amazon Associate? Do you have products other than books? These are questions that impact how much you want to supplement the other ecosystems with your goo.

    Jon, you are ahead of the curve. You have a YouTube channel, you stream; you have an email list and of course great products in multiple genres.

    Your website, however, is underutilized. It’s the missing link to your Hispanic Assault on the Elitest Nether Realms of Substandard Publishing.

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