Studios are desperate for you to see their work, and part of what they do is to try to build buzz where it’s a social thing if you miss out on a show. This has been a tried and true tactic for the major tv shows and major films as long as we can remember, and yet they still keep that going.
You’ll see the social pressure building for Avengers: Endgame and Game of Thrones.
Those are supposed to be deep nerd properties if you think about it… a cosmic superhero film and epic fantasy. Are you kidding me? And yet we see because of the flashy visuals offered by both, one in the form of special effects that are so in your face they trick your brain into ignoring story, and the other by just producing porn, that they’ve been able to captivate society.
The studios encourage people to flood social media with posts, and people are then encouraged by their dopamine boosts they get from likes to keep sharing that they’re watching it. I’ve seen utterly useless posts of people posting pictures of themselves sitting on a couch staring at a screen. Not the typical glamorous social media lives folk attempt to show… but it tells their friends “I am conforming with you!”
The truth though, is these films are not nearly as successful as they act like they are. They’re successful, sure, but Endgame is not THE BIGGEST OF ALL TIME. Once you adjust for inflation, the movie hasn’t broken the top 20. Gone With The Wind handily holds the top spot.
And that’s a big deal. Inflation means despite the internet, the Disney machine having zero competition whatsoever these days, they are still behind in the real value they’re receiving. And let’s not forget that the inflation numbers don’t account for population increases, of which have gone up steadily in the last 100 years. The bottom line is, less people are seeing the big films than ever before. Hollywood’s in a constant state of crisis to retain control of culture.
And they use social media talk to keep their control as much as anything else.
So don’t fall for it. I haven’t seen Endgame nor Game of Thrones. I’m not super interested in either because the plots and characterizations sound absolutely stupid. I write better stories regularly.
And if you want a superhero story where the characters’ actions fit who they are,, not are cut to fit the big visual moment they’re supposed to on screen, read Flying Sparks. It’s designed as a comic, it reads with deep characterization Marvel doesn’t offer. It’s still available through Backerkit here. Buy it today and get in on it! Everyone’s doing it 😉