Disney CEO Bob Iger announced a slowdown in Marvel content, but all indications are that wokeness will stay. In its latest quarterly earnings report, The Walt Disney Company’s Bob Iger dropped a bombshell: the announcement of Moana 2, accompanied by an unveiling of the studio’s film schedule for 2025 and 2026. However, what caught many ears was Disney CEO Bob Iger’s commentary on Disney’s Marvel output, sparking a flurry of questions about the studio’s strategic direction moving forward.
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Last July, Iger raised eyebrows by suggesting that the saturation of Marvel content, including films and series, might have diluted the brand’s focus. Instead of listening to fans, Bob Iger blamed the string of failures on “superhero fatigue.” Fast forward to the recent earnings call, and Bob Iger doubled down on this sentiment, indicating a shift towards reducing Marvel’s output in favour of doubling down on established franchises and sequels. He openly acknowledged the company’s previous zeal in churning out content, driven in part by the push to grow its streaming platform, which, he suggested, may have led to a loss of creative focus across some of its studios. Bob Iger was being deliberately obtuse and failed to have regard for Marvel fans’ call for an end to woke content, race swapping and sex swapping of their favourite Marvel characters, woke propaganda in Marvel shows and their calls for creators to stay true to the source material.
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Despite this proclamation, Disney’s upcoming roster still includes a substantial number of Marvel projects, with four films lined up for release each year in both 2025 and 2026. Similarly, while there’s a scaling back of live-action series on Disney+, there’s a noticeable uptick in the number of Marvel animated shows set to hit the platform in the coming years.
The decision to shift gears towards established franchises and sequels signals a significant strategic pivot for Marvel Studios. By prioritising familiar characters and story lines, the studio aims revive audience interest. This realignment aligns with Iger’s emphasis on investing in proven properties to drive box office success.
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However, the absence of certain projects, like Thunderbolts and Blade, from the announced lineup has stirred speculation about potential delays or alterations in Marvel’s road map. Nevertheless, Disney’s Bob Iger remains resolute to delivering Marvel content and has several upcoming releases, including Fantastic Four and Captain America: Brave New World, slated for 2025.
Overall, while the announcement hints at a slowdown in output, the future of the M-She-U remains shrouded in uncertainty. With a renewed focus on established franchises, Disney aims to navigate the ever-changing landscape of content consumption while ensuring the continued success of one of its most lucrative properties.
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That sucks. Not as many opportunities to laugh at them.
The only thing that’ll make Disney better is Bob Iger gets the boot.