The gaming industry is under siege from the unrelenting woke mob and their insidious Environmental, Social, and Governance (ESG) agenda. A new conflict, dubbed “Gamergate 2” by some, is brewing as gamers push back against the social justice warriors attempting to corrupt their hobby and passion.
At the center of this firestorm is Mark Kern, known to the social media world as ‘Grummz’, a former executive at gaming giant Blizzard Entertainment. Kern has blown the whistle on the underhanded tactics being used to force divisive ideology into game development. As Grummz explains, major studios don’t actually fund their big-budget games themselves – they rely on outside financing from banks, investors, and even government bailout funds. This is a sidewinder of the original Gamergate; who’s purpose was exposing corruption between game companies and journalists.
“The way games are funded you don’t use your own money…it’s games are hugely expensive to make they’re upwards of…250 sometimes 600 million dollars,” Grummz reveals. “You’re counting on your CFO to get you tax breaks, to get you in to put studios in regions which are financially favorable and you will borrow the cheap money.”
So where is this cheap money coming from? According to Grummz, it’s increasingly coming from ESG financing funds that have strings attached. “They’re going to take this money,” he says about game studios. “Because the returns on investment have been so poor on Wall Street for ESG funds, that source of Revenue is drying it up.”
But the ESG agenda is so deeply entrenched that Grummz fears the gaming industry may not be able to course correct: “This Woke machine cannot continue in the way that it is now for AAA gaming, and I think unfortunately, it’s so entrenched that you’re not going to see—you’re not going to see much of an ability to course correct because the studios are—they’re just gonna shut down.”
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Part of the problem, according to inside sources speaking to Grummz, is that these ESG funding deals require game makers to hire “DEI directors” (diversity, equity, inclusion) and pay exorbitant fees to radical progressive consulting firms like Sweet Baby Inc. These companies then embed their toxic ideology into games through “sensitivity readings” and content policing.
“Developers have been approaching me and giving me some inside baseball on what’s been happening,” Grummz says. “There are deals funding deals out there for studios that have certain strings attached…suddenly sign with a developer and now that developer needs to hire a DEI director and needs to go out and hire consultancy firms to gender balance their staff quite specifically go out and hire companies like [Sweet Baby Inc] to consult on their writing and do sensitivity reading and changes for that.”
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The end result? Games get injected with heavy-handed social commentary, protagonists are swapped out for marginalized identity groups, and anything potentially offensive to the perpetually-outraged crowd gets scrubbed. All to please the ESG overlords and keep that cheap money flowing in.
While ESG itself may be becoming a tarnished brand as people wake up to the scam, Grummz warns that the woke agenda is simply rebranding under a new name: “It’s become an evil brand. People are waking up to this… You have you have a rebranding going on right now. They’re not calling it ESG, but it’s still out there.”
Gamers have had enough. A new Gamergate revolt is rising, pushing back against the cultural authoritarians trying to ruin the gaming industry from the inside out. This time, it’s not just unruly gamers speaking out – it’s industry veterans like Grummz who are exposing the corrupt financing model that’s enabling this hostile ideological capture.
Batten down the hatches, because Gamergate 2 is only just beginning.
Let us know what you think of the upcoming new Gamergate scandal by leaving a comment below!
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