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The Leading Hispanic Voice in Science Fiction

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Marketing

What Is Top Grift?

November 29, 2023 by Jon Del Arroz Leave a Comment

What’s going on everyone? I haven’t written a blog in a while so I figured I’d write a quick primer/explainer of what Top Grift is . It’s a deeply layered joke as far as the campaign goes, but there’s a very real, very good book at the bottom, which is not a joke — it […]

Filed Under: Comics, Culture Wars, Marketing Tagged With: andrew tate comics, comic books, comics, comicsgate, crowdfund comics, Jon Del Arroz, kickstarter, kickstarter banned, kickstarter censorship, Mike S. Miller, writing

How To Know If The Negative Voices Are Right Or If You’re On The Right Track

June 6, 2018 by Jon Del Arroz Leave a Comment

As you progress in any field, or really anything in life, you’ll find that you will get a contingent of negative voices toward whatever you do. They’ll come in a variety of forms from outright hostility, to some subtle passive aggressive remarks, even to quiet concern over the direction you’re heading. It can get overwhelming […]

Filed Under: Culture Wars, Marketing, Writing Tagged With: The

Marketing And Mindset: What To Learn From #FearlessMen #FearlessWomen

April 12, 2018 by Jon Del Arroz Leave a Comment

  When readers discovered my science novella, “Gravity Of The Game” (hint: you can get it for free up top this site by signing up for my mailing list), the commentary. I received the most was “I don’t love baseball, but it’s very clear you do, and I loved this book despite not being interested […]

Filed Under: Culture Wars, Marketing Tagged With: The

Marketing Advice: Use It Or Lose It!

December 19, 2017 by Jon Del Arroz Leave a Comment

I’ve made a major marketing failure. Yes, me, the Haas School Of Business UC Berkeley alumnus, the man who prides himself on utilizing marketing strategies like few in the business. If there’s one thing I understand and have experience in, it’s marketing. But I’m here to tell you about a mistake I made, a very […]

Filed Under: Marketing

You Judge Books By Their Covers– And So Does Everyone Else!

August 2, 2017 by Jon Del Arroz Leave a Comment

I’ve noticed a trend at conventions just based on how people pick up or don’t pick up my books when they walk by: For Steam And Country requires double the amount of books as Star Realms: Rescue Run. Now both of these covers are absolutely beautiful, not complaining about the Star Realms cover in the […]

Filed Under: Marketing

How I Use Rhetoric To Sell Books

July 5, 2017 by Jon Del Arroz Leave a Comment

I’ve been thinking a lot about the use of rhetoric vs. dialectic lately in life, and how that works as a tool for persuasion. I won’t get into the details of it, but you can look up some pundit guy you may have heard of named Aristotle if you want to get into the nitty […]

Filed Under: Marketing

How To Win (Or What I Learned From The French Open and Rafael Nadal)

June 12, 2017 by Jon Del Arroz Leave a Comment

I was talking with my dad this morning about the French Open tennis tournament. Before I lose you with sports talk, this is a great metaphor for life that I think is worth your time, so stay with me.  One of the tennis greats is Rafael Nadal, who had a stellar early career, and in […]

Filed Under: Marketing

When You Converge Into SJW Politics, Everyone Loses

May 12, 2017 by Jon Del Arroz Leave a Comment

It’s a very simple formula. I could teach a business class on this and it would be very useful for young college students. Step 1: Have a nice company that produces something everyone enjoys. Step 2: SJWs enter the company, start removing anyone who’s not SJW and replacing with political operatives. Step 3: Company loses […]

Filed Under: Marketing

The Most Epic Book Giveaway Ever? #MASSIVEsffGA

May 1, 2017 by Jon Del Arroz Leave a Comment

Pleased to announce that I am a part of a MASSIVE giveaway of paperback books. Someone will win 50 Science Fiction and Fantasy books from this really cool contest, including one of the most talked about Space Opera books of 2016, Amazon Top-10 Space Opera Bestseller and Alliance Award Nominated Star Realms: Rescue Run!  You’ll […]

Filed Under: Marketing

Engagement Is More Important Than Number Of Followers

April 29, 2017 by Jon Del Arroz Leave a Comment

Late last year, after being personally attacked as usual, I got into it with a different writer friend of author M. Todd Gallowglas — who I want everyone to know totally is associated with me and has been my friend for a number of years, and who would certainly love for you to mention how you […]

Filed Under: Marketing

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